AI at onpoint: The smart assistant, not the decision maker/ Smart tools for

smarter strategy

At OnPoint AI tools are smoothly incorporated for creative marketing workflow, to strengthen the

increase in productivity, accuracy, and innovation rather than as substitutes. These tools are the

foundation but it's our team that builds the strategy around them.

We frequently use following tools for accurate workflow:

• We often use ChatGPT, Gemini, and Jasper- For content creation, copywriting,

captioning, blog creation, email content, and refining campaign messaging. These tools

are also used for research and analyses to identify every brand's campaign journey.

• Surfer SEO- To examine and improve high-performing content for improved search

engine rankings.

• We use Canva AI and Adobe Photoshop & Illustrator- For visually striking designs, web

content, and the creation of unique logos that aligns with brand identity

• AI powered analytics are used for real-time campaign performance tracking,identifying

audience trends, and identifying consumer behaviour for smarter decesions. AI analytics

assist us in closely monitoring metrics and key performance indicators (KPIs), evaluating

data to pinpoint areas in need of development and implementing the required changes to

maximise outcomes.

CRM tools like HubSpot, Brevo, and Go High Level are used for marketing, sales, and

support to track and evaluate customer interactions. They assist us:

• To monitor leads and set up follow-ups automatically

• Segment audience for targeted campaigns

• Foster customise communications at every stage of the client journey.

• Improves customer happiness and retention

• At OnPoint, we use Meta AI techniques and other AI software platforms to remotely

design aesthetically pleasing and emotionally compelling advertisements that

complement each brand's distinct personality. We manage cross-channel campaigns,

optimize ad content for platforms like Facebook, Instagram, YouTube, and TikTok.

These AI powered tools are used strategically everyday by the Onpoint team, ensuring that

every campaign aligns with the clients goal, brands voice and market demands- without

compromising the human touch and creativity.

AI is capable of producing words, layouts, but it is still impossible to replace human empathy, cultural relevance, or brand soul. At Onpoint our ability lies in knowing when to rely on technology and when to exercise creativity is what makes us remarkable. With each campaign design, our team contributes with deep industry knowledge, hands on experience, and a refined creative vision.